Technology Is Evolving - So Should Your CampaignsBringing Audience Insights
Into The Real World
We know OOH is a staple of any media advertising plan, and now so should MOOH. Technology is changing advertising landscape, your campaigns should change too.
When your audience adventures out into the real world, they take their mobile phone devices with them everywhere. For those who consent, these devices generate invisible mobile data tracking points which means we can get a real world view as we track these devices moving around the UK on a daily basis. We use this data to pain a rea picture of us, the people living in the real world.