About TruckAdz

TruckAdz is the UK’s only premium HGV advertising company.

Our huge fleet of over 500 mobile billboards are fitted with custom GPS tracking systems delivering accountability, audience insights and data to your campaigns.

We offer huge opportunities to reach millions of UK motorists and passengers with tactical and timely creative throughout the year.

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Our Partners

Our very own in house production company.

Established in 2014, TruckSkinz offers a revolutionary solution to branding commercial vehicles.

TruckSkinz have worked with some of the UK’s largest companies including Co-op, in a retail partnership with ITV Studios Ltd & Coronation Street. They used TruckSkinz as the trusted company to wrap all the lorries for one of the most popular shows on TV.

Motorways: The Building Blocks Of The UK Road Network

Motorway traffic is on the increase and continues to grow quicker than any other type of road network. £45.2bn is to be spent as part of a Road Investment Strategy.

Motorways account for 21% of UK traffic despite representing 1% of the total road length.

£200m has been invested into the development of the Motorway Services network over the last two years, with projected investment expected to double over the next two years. (Sources: DfT).

Due to Covid-19, the average motorist is spending more time on the motorway because they are choosing not to stop at service stations.

Audiences

  • Motorists
  • Families
  • Truck Drivers
  • Delivery Drivers
  • SME
  • UK Holiday
  • 55+
  • Tradespeople
  • Football Fans

Media Formats

  • 24 Sheet Rear Doors
  • 96 Sheet Full Wrap
  • 144 Sheet Double Deck
  • Highest amount of ad impressions over all types of Outdoor Media/OOH Advertising.
  • Premium truck partners, allowing your clients to advertise 24/7.
  • Clients campaigns can be consistent with our exclusive quick change systems to refresh their adverts in minutes.

Provide the option to advertise in a normally unreachable place. 

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Prime Routes

We utilise prime routes across the UK’s busiest motorways for maximum brand exposure.

We can also use specific routes if you want to target a specific area of the UK.

  • UK Wide Campaigns
  • National Campaigns
  • Regional Campaigns
  • Target Area Campaigns

The Statistics

On the UK’s motorways, on average, over a 10 hour day, a trailer gains…

50,000

ad impressions.

Therefore, just one trailer gains a massive

ONE MILLION

ad impressions per month.

Case Studies

Don’t take our word for it, read what companies we have worked with previously had to say about us.

Find Out About Some Of Our Successful Campaigns

Media Agencies: Your Tailor-Made Rate Card

Contact us today to request our double and single deck advertising rate cards, including:

  • 2, 4 and 12 week terms to suit your client’s campaigns.
  • The best commission rate for your agency in the outdoor media market to date.
  • Easy-to-use figures, allowing you to provide your clients with all necessary information from the get-go.
  • Low cost monthly payments for your client, extending their marketing budget.
  • Multiple options to buy in bulk on our 70sqm ad trailers.

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Exposure And Brand Awareness

We offer up to One Million Ad Impressions per Trailer per Month

  • Our trailers are on the roads 24/7, on average will gain over 1 million impressions per trailer per month.
  • Our in-house designers and high quality prints, our adverts are of premium quality.

Provide your clients with the best advertising on the UK’s motorways with only 7 day lead times.

 

So, how are the impressions gauged?

The question that all clients will ask…

All of our vehicles are fitted with comprehensive GPS systems, feeding back data to our in-house team. This data provides reports and insights for your clients, showing where and when their adverts were viewed.

We can then calculate the impressions your clients gain on a single trailer’s promotional campaign every day. Depending on the size of the campaign, total impressions are calculated. We allocate any downtime that is GPS confirmed and equate the total impressions taken on all sides at around 1 million per month.

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