Home > Why Us > History


Shiers Transport was the inspiration behind TruckAdz, with the company director growing up in a haulage yard and learning every aspect of the CV industry.

The company was established 1970 by Mr & Mrs Shiers who successfully built up a fleet of national and international trucks. Shiers Transport was the foundation on which TruckAdz is built on.

Our managing director, Danny Shiers, started his trade at the age of 10 years old, working in the family business washing and fuelling the fleet at weekends to earn pocket money.

Learning the trade - 70s - 80s

“We know the price of diesel” 

The company were carriers to the amusement industry across the UK and later into Europe.
In today’s world of logistics, Shiers Transport would have been like the TNT of the amusement industry, specialist carriers of these iconic machines of the Arcade era.

One of the bonuses of being around the latest Arcade machines was being allowed to open up the warehouses and putting on free credits to play on them at weekends with all his school friends, something we now all take for granted with our own kids with the XBOX and Play stations.

Where it all started

Danny’s first venture into advertising on the side of trucks was back in the 80s, with world renowned gaming brands SEGA and Namco.

Shiers Transport was the sole contractor for SEGA and Namco.

Danny masterminded and put together a package to utilise the blank space on his parents’ trucks to advertise the latest arcade machines.

This venture was a major success, as neighbouring arcade owners got to see giant images of new gaming products being advertised on the sides and rear of the trucks.


Fast forward to 2014

Fast forward to 2014 when Truckskinz was born.

There was a clear gap in the market for an exciting new truck product, that fused together empty fleets, quality manufacturing and advertising know how.

Over the last five years, Truckskinz is the strongest and safest advertising product on the market today. Boasting contracts with many national companies such as CO OP, Sofology, AO.

Truckskinz, the established sister company, gives TruckAdz the ability to fit and change market leading systems in record time; minimising disruption for fleet owners and maximising ad dwell time for advertisers.

TruckAdz launches - 2018

Danny’s DNA is made up of trucks and advertising.

This has paved the way for a market leading network, that is already evolving the truck advertising landscape.

TruckAdz thrives on the knowledge of our director who has diesel in his blood, CPC qualified and haulage in his DNA.

The TruckAdz team is expanding, with members on hand to help with all enquiries regarding our packages and contracts. We aim to build trusting relationships within our network of both hauliers and advertisers to keep the momentum going on truck advertising.

Present Day

Today both brands are evolving and developing an a great rate. It is still a new space for outdoor marketing and it is exciting to see how much it has grown in just a year!

Both brands exhibit at The Commercial Vehicle Show at the NEC with 2019 being the fifth consecutive visit.

“There is nothing better than meeting in person at an amazing network event, with 1000s of Industry professionals”

It is always a fantastic event that brings together like minded people to discuss the potential of truck advertising for fleet operators and brands.