Written by Danny Shiers Managing Director & National Road Haulage CPC Holder.
Here at TruckAdz, more and more savvy digital brands & online tech companies are contacting me, looking to expand their reach, looking at outdoor marketing, looking a truck advertising.
But Why Now When They Didn’t Before?
I’m finding out by simply asking the Marketers & Managers who are getting in touch – I’m getting similar answers.
Because of Covid-19 the tech industry has accelerated and become more competitive online than ever before.
To stand out online, companies now have to do more than just the basics of online advertising (Google & Facebook ads).
As more and more digital brands compete over views / impressions on social media networks and search engines, it’s becoming an endless bidding war. More & more expensive every day.
Marketers Are Questioning More Of Online Insight Data…
How many of those site visits are bots? How many of your Instagram followers are real? Are those metrics and reach statistics just made up to make you spend more money? Are your ads being blocked by real people?
Online only companies, meaning companies without a real world shop or store want a reliable but inexpensive way to advertise somewhere other than on the web. Truck Advertising is a great place to start.
They are fast learners and they are looking to other brands for inspiration. They are wanting to grow and compete with brands like Amazon, hoping to grow like they are. Where have you seen the Amazon brand lately other than your smartphone? On their delivery vehicles!
Out of Home Advertising Is Coming Into Its Own
The Truck Advertising Industry has never been analysed before like it is now. This industry now has concrete audience figures. For a long time, online advertising companies had something the real world didn’t, and that was the proof of reliable audience figures. Companies want to know how many people are seeing their ads. This is no longer the case.
Quick Facts:
- Out Of Home Advertising provides a higher reach than other major media.
- Out of Home reaches 98% of the UK population at least once a week..
- Additionally, 74 percent of those who visited a business after interacting with an out-of-home advertisement made a purchase.
In short, if you’re a digital company who is not considering out-of-home advertising, you’re missing out on valuable leads.
