The Benefits Of Truck Advertising
MOOH (Moving Out Of Home Advertising) is an advertising format that can’t be skipped or blocked.
OOH & MOOH ads are growing in number and it’s easy to understand why.
Out Of Home advertising can be a great alternative or the perfect compliment to a digital or online advertising campaign.
Online advertising has its limitations. Bots & fake traffic is still an issue. Plus the growth and sophistication of ad blockers means that digital ad visibility isn’t always 100% reliable.
Take all these issues and combine it with the sheer number of ads that consumers are forced to view online and it’s easy to understand why online advertising is no longer the best way to cut through the noise and effectively deliver your message.
Truck Advertising doesn’t have the same limitations because outdoor advertising is difficult to avoid.
Mobile billboards create an impact on consumers due to the size of them and the contrast with the real world. MOOH ads can’t be ignored, skipped or switched off.
Truck Advertising can create a lasting WOW factor that online ads find hard to achieve.