A great way to start the year with an agreement in place for both Road Angel and TruckMate to renew.
Both of In Phase International’s on road advertising campaigns have been renewed for 2023!
Back in 2018 TruckMate gave us the opportunity to transfer their latest online campaign directly to an on-road audience.
Due to the success of the campaign it continues to be renewed and extended.
This is why at the end of 2021, the team at IPI wanted bring the bring the Road Angel brand on board.
Road Angel is a dash cam & speed awareness brand built for cars whilst TruckMate is a built specifically for truck drivers. Both brands will continue to advertise directly where there customers are, on the roads.
It’s been just over a year since our team succeeded with the launch of the Road Angel campaign, bringing 12 more billboards on 4 trailers onto the UK’s highways.
The ads have travelled across the country and in over the past year have racked up more than 1 million KM’s.
TruckAdz Managing Director, Danny Shiers commented, “Accountability and year end reports have given the team at IPI a detailed insight into where their campaigns have driven, and how many hours they have been on the road being viewed by their potential customers. 2023 looks set to be a big year for both brands and long may this partnership continue.”
